Your product packaging is the first thing consumers see, and the first feeling is an important basis for people to decide whether to buy. Even the best product will have a hard time attracting customers if the quality of your product is not displayed through the packaging.
If you are struggling with how to make effective packaging, this article will give you a little help, follow the points below to design an attractive packaging.
1. Know your customers
Your purpose in designing your packaging is to attract customers, so start by identifying who your customers are and what they expect from your product.
Think about it from the buyer’s point of view, or collect customer preferences for these content through market research, etc. Including but not limited to patterns, colors, fonts, shapes, etc., this information can help you better design your packaging.
2. Focus on your product
Now that you know who the product is for, it’s time to focus on your product features.
Are your products made of environmentally friendly materials? Is the ease of use of your product an advantage? Your product packaging should show the quality and characteristics of your product that are different or better than other products, and of course, this information should be easy to understand.
3. Break the rules
There are so many products on the market for customers to choose from, to make your products stand out, your custom packaging must be unique and creative.
Use clever color schemes, bold font combinations, unique graphics, prominent accent elements to showcase your brand and make your product packaging stand out on the shelf.
4. Express your company values
Custom product packaging can also be used to showcase your company’s values. Briefly display the founder’s story or the company’s mission and vision on the packaging, or some recent information about the company that you want customers to know. This allows customers to learn more about you, while also showing how your brand is different from others.
5. Simple but informative
Your packaging design should be straightforward but informative. Avoid piling too many design elements into your product packaging, which can make it difficult for your customers to quickly understand your product or even determine what it is.
The purpose of custom packaging is to attract customers, so the design needs to focus on that goal.
6. Seek professional help
You can design your own custom packaging or ask us for help. We can help you avoid many problems in the design process, thereby improving the speed and quality of your packaging design, if you need, contact us as soon as possible!
Post time: Feb-24-2022