What counts as good coffee packaging?
1. Functional coffee packaging
The best coffee packaging is not only visually appealing but also functional. Good packaging protects your coffee, whether it’s ground, flavored, or beans. When you choose the material and style of packaging, consider the safety of the product during shipping and storage. Whether you choose state-of-the-art or traditional materials, good packaging keeps your coffee fresh and protected from the moment the product is born.
2. Packaging enhances your brand
Packaging design and details can enhance your brand and your coffee. When designing packaging, you can choose to put your branding front and center in the design, or you can choose a more subtle placement. Highlight the most interesting parts of your company on your packaging, such as where the beans are harvested, any environmental measures of your brand, and unique flavors. Use your packaging to promote your brand’s values and story – customers will be attracted to your product, they will recognize your brand, and they will be more inclined to buy your coffee in the future.
3. Packaging design will sell your product
Good packaging sets your coffee apart. It grabs the attention of customers and draws them to your product rather than your competitors. While we like to believe that we don’t judge people by their appearance, most of our judgments about a product are based on its design. Research shows that people make subconscious decisions within seven seconds before they make conscious decisions. Consumers only need a few minutes to decide if they want to use your product, and packaging plays an important role in the choice.
In a retail setting, the packaging of the coffee is the first impression. As you’re developing your brand, getting a positive first impression is critical – while your packaging may not affect the quality of your coffee, most consumers are guided by aesthetics. If they’re not specifically searching for your coffee, they’ll likely choose the most visually appealing or interesting brand.
Good coffee packaging can keep your product safe, enhance your brand, and attract new customers—one of the most powerful tools for marketing your coffee to new customers.
4. Tell your brand story through unique coffee packaging
Beyond aesthetic and functional appeal, creative packaging tells the story of your brand and your coffee. When consumers buy coffee, they often do not have an experienced coffee producer to guide them through the various flavors and roast characteristics. Instead, coffee packaging must let customers know everything they need to know — not just the product, but the value of the brand.
1) Where does the coffee come from
Consumers want to invest in products with stories. Make your products stand out by incorporating a human element into your packaging.
For example, you can write on the packaging where the coffee beans came from, such as Ethiopian Floral Blend or Colombian Vanilla Coffee. If you work on a small, fair-trade coffee plantation, provide information about the farmers and their mission. This makes your brand look like more than just a coffee producer – writing a story about people on your packaging sends the message that your company is interested in people and quality, not just profit.
As society moves towards a more environmentally friendly and sustainable direction, consumers are also aware of the environmental impact of products.
2) How to best enjoy coffee
Help your customers understand how each blend is different – add descriptive text to your packaging and detail the various flavors hidden in each bag.
Be creative with your designs. Instead of writing out the best way to brew a cup of coffee, you can use clean graphics like tablespoons and water droplets. Simple, minimal graphics convey the necessary information without creating visual clutter on the packaging.
Where can coffee packaging design be cut in?
The right packaging is essential to building a thriving coffee brand. When you start designing your logo and label, the most important factor is to come up with something original to reflect your brand ethos. However, with store shelves filled with different companies and brands, coming up with a winning design can be overwhelming.
To help you get started, we’ve rounded up 8 of the best ways to make your coffee packaging stand out.
1. Accent Color
The human eye is attracted to color. To make coffee packaging stand out from the competition, accent color in your design.
You can use color psychology to create an eye-catching label – green is often associated with health and nature, while gold conveys an element of elegance and nobility. You can combine many colors in a bright, vibrant design.
However, you don’t have to use bright colors in your packaging to make your product stand out. Sometimes minimalist colors and designs are as stunning as vibrant labels, and they can communicate that your brand is chic, cool, and modern.
Try some different color designs. To make your packaging unique, you can try unusual colors like spring green or pink. Alternatively, you can opt for muted greys or browns. A successful color scheme stands out from the crowd and reflects your brand’s message and tone.
2. Create Unique Packaging
To create unique and attractive packaging.
According to a 2015 study, food and beverage brands that used images of motion and movement on their labels performed better than companies that used static images. Consumers tend to find “mobile” labels more exciting and fresher than other labels, which means they are more likely to choose “mobile” packaging on store shelves.
If you want to add an illustration or photo to your packaging, you can imagine your coffee being poured into a ready-to-use mug, or coffee beans spilled on the holding hand. The movement will create a sensory experience for your audience, attracting them to your product and prompting them to read more.
3. Experiment with creative fonts
The typography on your packaging determines its success.
Creative and unique typefaces are one of the most powerful design elements in packaging and branding. For example, many large companies only use fonts for their logos, which speaks to the power of good typography.
Try to keep your branding and the text of your coffee packaging consistent and complementary. If your company uses a streamlined typeface for your brand, keep a consistent tone on the coffee packaging—you can experiment with slightly different sizes and styles, but overall consistency will give your brand more cohesion.
If your brand typically uses minimalist and understated fonts, you can make your coffee labels use bold, retro-inspired fonts for added drama and emphasis. However, be careful when using multiple different styles of fonts on your packaging – too many fonts can make the label look cluttered and unappealing.
4. Storytelling
Good packaging can tell the story of your brand and your coffee. To create informative and engaging labels, don’t be afraid to describe.
Think about interesting facts that consumers might be interested in. Include relevant information about where your coffee comes from and how it is processed, as well as any tips or guidelines for making the perfect cup of coffee. Provide a list of flavors that consumers may experience when drinking coffee, such as fruit or chocolate.
The key to high-quality descriptive packaging is not to overcrowd your labels—use text blocks and creative typography to break up large text sections, and use stylized graphics wherever possible to simplify your message.
5. Demonstrate brand value
If your company has any special certificates or awards, show them off on your packaging.
If your brand doesn’t have any notable certifications or awards, you can still show off your label. Highlight your brand values, like supply chain transparency or pesticide-free farms. If your company is committed to high-quality products, tell consumers – it will go a long way to increasing trust in your products.
6. Add illustrations
Creative and beautiful artwork is a quick way to grab consumers’ attention.
When you are designing your packaging, pay special attention to your graphics or illustrations. The right graphics can make or break your packaging – if your label looks dated, clunky, or poorly designed, most consumers will switch to a more attractive product.
7. Brand tone
When you design your packaging, keep your brand tone in mind.
The design, color, and style of your packaging will convey your company’s message. The key is to align this message with your brand story – do you want an old-school feel through coffee’s historical origins, or do you prefer the funky downtown vibe of a big city coffee shop?
Your brand tone should influence many of your packaging decisions, from color choices to finishing materials. For example, gold and the black color scheme works well with modern, luxurious branding, while retro blues and classic fonts might be reminiscent of the early 20th century. Finishing materials can also change the tone of the package – a matte finish will give a modern and natural feel, while a glossy finish might evoke sophistication.
8. Your brand identity
A company’s brand includes the rational, emotional, visual, and cultural images and experiences that consumers associate with the business or product. We’ll soon be associating specific images, slogans, colors, and even scents with specific brands.
When you are growing your company, it is important to have your branding on the packaging. If you prefer the coffee itself, you don’t need to put your brand in the center of the label – you can place it high or low on the pack, or next to the main label.
Keep your brand design and placement consistent across different coffee products – this consistency will help increase consumer awareness and familiarity with your company and help them identify the different products on your store shelves.
Post time: Mar-31-2022