In an increasingly competitive market, using custom packaging is an effective way to increase your brand awareness and attract more new customers. Custom packaging bags can be designed according to your needs to make your products more eye-catching.
Good design can help you increase your market share, and bad design can damage your brand. We’ve documented some common mistakes in designing custom printed packaging to help you avoid bad designs.
1. Ignore customer needs
Many companies design custom packaging to their own preferences rather than the customer’s. Customers are the ones who buy and use your products, and you have to consider their preferences and design bags that appeal to them.
2. Lack of differentiation
All packaging products, especially custom-printed bags, should grab the attention of their target customers, not go unnoticed in a pile of products that look the same. So, instead of looking like your competitors, your custom bags need to stand out from them and convey your unique brand identity.
3. Error
Errors in spelling of words or patterns can give customers the wrong impression of your product and company. Customers will think that products in the wrong bags are also prone to errors, which can seriously reduce the competitiveness of your products. So, never ignore any mistakes in the printed bag. Correcting them can be expensive, but worth every dollar.
4. Outdated Design
Customers are more likely to be attracted to the latest designs that are trending, so avoid outdated packaging designs to keep your products attractive. You can start by designing seasonal packaging instead of keeping the same packaging all the time.
5. Ignore item weight
The basic property of a packaging bag is that it is strong enough to hold the items to be contained and used for a long time. You need to design the thickness of the packaging according to the weight of the item and choose the right material. You can give us a call or email to help you choose.
6. Inappropriate packaging materials
The right material is very important for a packaging bag to ensure that the function of the bag is functional enough. At the same time, the printing effect of different materials is also different. Making sure you choose the right packaging material can reduce waste, make printing easier and more efficient, and better meet customer needs.
7. Incorrect size
The size of the package is critical, too small a bag will not hold your product, too large will waste material. And elements such as layout, seams, etc. are all dependent on size design, so determine the appropriate size from the beginning. Find the same size bag as possible to test first to make sure it works as expected.
8. Use regular ink
If you need ordinary packaging bags, then ordinary ink can meet your needs. But if you want custom printed bags with an eye-catching look, then specialty inks, including metallic, neon, reflective and luminous inks, are a must. In a competitive industry like cannabis, you can show your passion on your packaging.
9. Blurry handwriting
Avoid overly fancy fonts or images, and the name, logo and other content on the bag should be clearly visible and easy to read.
10. No white space
Too much color can make your packaging look cluttered. It’s easy for customers to miss the point and abandon your product. Color experts recommend leaving blank space for your background, negative space is a design element!
11. Too big logo
Often the logo will be centered on the front of the custom printed packaging, but take care to maintain the proper proportions. An oversized logo is easy to notice, but can also be off-putting because it looks aggressive.
12. Failed to test
You should test your package for durability, strength, and practicality, just as you would test drive a car before buying it. In this way, you can ensure that the packaging bag is suitable, and remember to collect customer feedback later.
Of course, in addition to the above, you may also encounter other problems, such as not using environmentally friendly materials, too complex design elements, insufficient order quantities, and so on. Contact us to make sure your design fits your needs perfectly.
Designing custom printed packaging bags is fun and will help make your products more attractive. But it is also easy to make mistakes in dimensions, materials, graphics, etc. in the process, please refer to our tips to avoid these mistakes.
Post time: Feb-24-2022