Candy is the most basic consumer product in snack food. Compared with puffed food, baked food and beverage, the concentration of consumer groups in the candy market is higher. The main consumption scenarios of traditional candy are weddings and traditional festivals, and the main consumer groups are children. In order to expand the market, many brands have turned to low-sugar, fun, health-care and other types of candy markets for young people.
To be a market for young people, it is essential to first understand the mentality of young people and the world. In this era, they have access to far more information than previous generations, and have a certain consumption awareness and consumption power. To do well in the young market, packaging design must have unexpected innovations.
1. Materials
The most common material for candy packaging is plastic, and the rest also include cans, paper packaging, etc. Different materials require different attention. For example, plastic packaging and candy packaging can choose transparent plastic, which has low material price, small printing area and high cost performance; it can also increase the printing area and reflect more characteristics. High-end candies can also be compounded with aluminum foil layers in plastic packaging to increase shading and airtightness. The aluminum foil layer has a good thermal insulation effect and can also reduce the probability of candy melting.
Cans include glass tubes, metal cans, etc., with stable shapes and no edges and corners to avoid harm to people. Beautiful appearance, good sealing, more atmospheric packaging effect, and can be used repeatedly. However, metal packaging is often used as outer packaging, and the price is higher.
Paper packaging is also often used as the outer packaging of candies. Corrugated paper is mostly used. The shape design of paper is the most variable. People can design at will according to their own requirements, such as boxes, boxes, tubes, bags, clips, bags and so on.
2. Color
Color is an essential element in candy packaging. The most common color design is to select the corresponding color according to the function. For example, the packaging of wedding candy is red, the packaging of Valentine’s Day is pink, and the color is selected according to the product attributes, such as the packaging of chocolate candy is coffee color, the packaging of durian candy is yellow, etc. Color design is the most basic, and it is not easy to make mistakes.
A more high-end color scheme can be in a fun and tasty color, for example consisting of the outline of the fruit candy in the package, which is a visual metaphor for the product itself, and the color is always similar to the selected variety. Gold and pink foils can also be printed on the packaging to add a touch of nobility to the packaging.
3. Modeling
The candy shape is dominated by regular shapes such as cubes and cuboids, which are easy to produce and package. In fact, the candy can be designed to be more interesting. The most typical candy is like a button, and it can also be designed in the shape of a wine bottle or an animal. The interesting monster candy packaging is very attractive to both children and adults.
4. Pattern design
Pattern design is the most intuitive medium for displaying candy product information, which can fully present the core selling point and specified information of candy products to consumers. For candy packaging design, the accurate transmission of information needs to be reflected in the process of text typesetting and color matching.
Post time: Apr-15-2022